When the problem is complex, the solution cannot be simple
Companies do not fail due to a lack of ideas. THEY FAIL BECAUSE OF:
My work consists of turning uncertainty into action, combining engineering, business and innovation so that ideas come down to earth and generate measurable results.
Design Thinking is not creativity without direction: it is about making better decisions in environments of uncertainty. It helps companies transform complex problems into real solutions, aligning teams, placing the customer at the center and reducing risks before investing. It is innovation with method, focus and results.
I am an Industrial Engineer (ICAI) and hold an MBA from the Instituto de Empresa, with international experience leading highly complex projects.
I have been ultimately responsible for:
I am also a strong advocate of continuous learning:
I have led projects where failure was not an optionā¦ and where the result mattered more than theory.
As Project Manager I led a team capable of building an ā¬80M Data Center in the middle of a desert, able to continue operating during a sandstorm at temperatures above 50ĀŗC (for the Qatar Foundation).
Innovation Manager (Complutense University, Madrid+d), Director of Optimization and Energy Efficiency.
Trained in Design Thinking (Stanford) and Founder Institute (San Francisco).
Innovation is not improvisation: it is having a method.
Specialist in the creation and leadership of high-performance multidisciplinary teams.
Five years later, the Data Center team in Qatar still greets me every morning.
That says more than any CV.
