Background

It is a well-established fact taught in all business schools: “the main cause of failure among entrepreneurs is building products that nobody wants or is willing to pay for.”

In a market as volatile as today’s, and with customers empowered by social media, validating products before scaling them is what determines which companies survive.

Who is it for?

Entrepreneurs who have reached the MVP (Minimum Viable Product) design stage. If they have not yet reached this stage or are unsure about their initial hypotheses, the workshop will clarify concepts that will help them throughout this process.

Content

The workshop is divided into two modules of two hours each, both highly practical.

The first session focuses on establishing the foundations for validating the product–market fit hypothesis.
The second session is mainly practical, working in groups to design the teams’ MVPs, carry out validation tests and prepare for their subsequent scaling.

Session I (2h): Product–Market Fit

• Calculate the TAM (Total Addressable Market).
• Determine the use case of the product and its lifecycle.
• Quantify your value proposition, identify target customers and define your competitive positioning.
• Determine the customer decision-making unit (DMU).
• Design a business model and set the price of your product.

Session II (2h): MVP Design

• Identify and test your key assumptions using Lean Startup.
• Define the MVP (Minimum Viable Product).
• Validate the business hypothesis.
• Develop a growth plan.

Objectives

• Understand and manage the main concepts used to design an MVP.
• Use hypothesis and product validation tools from the Lean Startup methodology.
• Be able to determine the product’s selling price and develop a pricing strategy.
• Provide participants with a set of tools to refine and iterate MVPs based on end-user feedback.

Conclusion

A 4-hour workshop aimed at entrepreneurs in the MVP design phase. It is highly practical and includes both pre-design and post-design concepts in order to adjust and improve the product according to the customer’s response to the MVP.